Gearbox and Sega Sued Because Aliens: Colonial Marines Was Terrible

Look at that silly alien

In a perhaps unsurprising move for our litigation-happy society, a disgruntled owner of Aliens: Colonial Marines has joined forces with a lawyer to start a class-action lawsuit against Gearbox and Sega. According to the article over at Polygon, his argument is that “Gearbox and Sega falsely advertised Aliens by showing demos at trade shows like PAX and E3 which didn’t end up being accurate representations of the final product”. Combine that with a review embargo that didn’t lift until the game was released, and anyone who preordered the game or purchased it before reviews were released got burned by what was universally rated a hugely inferior game.

Now, a $60 game purchase hardly seems worth clogging up our legal system with yet another lawsuit, but I do see the logic behind the complaint. Extensive game previews far in advance of the release are standard practice in the industry, as are pre-rendered cinematic trailers that avoid showing any gameplay. Even though the film industry has a reputation for spoiling nearly everything in its trailers, I’d argue that the games industry goes much further and tends to release an even bigger barrage of promotional materials far in advance of game releases. However, what does it mean if we can’t even trust their spoilers? I have a feeling that this isn’t the first time the industry has pulled a bait-and-switch on consumers with faked game footage or exciting cinematic trailers that fail to capture the actual game. Dead Island’s buzz-worthy cinematic trailer comes to mind.

Can you think of any other examples of a major bait-and-switch where a game was hugely different from its previews? Have you ever been burned by a demo or trailer that made a game seem more exciting than the reality? I’m wondering how long it’ll take before we hear about a SimCity class-action lawsuit…

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Someday I will die under a pile of books, movies and music. Until then, I'll eke out my time spent in sunny Los Angeles, California by working on the Great American Blog Post.

One thought on “Gearbox and Sega Sued Because Aliens: Colonial Marines Was Terrible”

  1. Hahah, awesome gif.

    Well, Bioshock Infinite did it. Difference being that game was pretty great.

    When XCOM: Enemy Unknown came out I was also confused because of the XCOM first person shooter trailers that had come out a while back from 2K. But of course, they’re not the same game. That game has been rebranded as The Bureau: XCOM.

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