Worst Gaming Marketing Moments

Moore

Yikes. PSN is still down, you say? Well it looks like Sony’s Kaz Hirai is apologizing for that as I write this post.

You’ll hear more on my thoughts about the whole PSN hack-n-crash on this week’s podcast, but for now, I will go as far as to say that this is a nightmare for Sony in terms of PR. The sad thing about it, from their point of view, is that this seems to come right on the heels of some recent efforts to get back in gamer’s good graces over the last year or so.

Anywho, with all of this bad PR and marketing business, I thought this list of the Top 10 Embarrassingly Bad Moments in Video Game Marketing was certainly relevant these days. It was posted about a month ago, but I think it’s found a bit of new life in wake of the PSN fiasco. It’s got some goodies on there, especially the time when Peter Moore tattooed release dates on his arm, as well as some of the old Atari Jaguar ads. Good memories, there.

So what do you guys think? What are some other terrible bits of video game marketing and PR? I’d say that “Riiiiidge Racer!” and the 360 RRoD probably round out the top of the list, but that’s just me. Go!

Source – Calm Down Tom

Gamestradamus Predicts: E3 2011

Every now and then, we like to pay a little visit to our good friend, Gamestradamus, the Gaming Fortune Teller. Last year, we asked him his predictions about the Nintendo 3DS, which turned out to be largely true, minus a few small quibbles. Gamestradamus is different than the rest of us lowly gamers in that he is gifted with the ability to see into the great beyond, the ever-future, the swirling blender of time – and he can tell us bits of what he knows.

As the E3 fervor is getting ready to build into complete mania over the next few weeks, we thought we’d pay Gamestradamus a visit to glean his secrets before the rumors broke. What we found was shocking, titillating (tee hee) and worth reporting about here at GamerSushi. Beware, gents. Spoilers. Continue reading Gamestradamus Predicts: E3 2011

GamerSushi Asks: PC Specs?

Unreal 3 Samaritan

I’ve done this a couple of times before, but since I just upgraded my PC last week, I figured it was time to do so again. You know, just because.

The PC upgrade comes courtesy of Nick, who priced out a few of these parts for me. I gave him a $500 limit (before the OS and HDD) and he came through pretty well, I think. The result is a new PC that isn’t the fastest thing out there by any stretch of the imagination, but it’s a far sight better than the 6 year old machine I’ve been using, without breaking the bank. I doubt I’d be able to run the Unreal 3 Samaritan demo on it in a couple of years, but still.

Here’s what’s under the hood, minus the power supply:

Mobo: Gigabyte GA-870A-UD3
GPU: Radeon HD6850 1GB
CPU: AMD Phenom II X4 955 Quad-Core with 3.2GHz 4000MHz
MEM: 4 GB DDR3 1333 MHz

It scored a 3300 on the 3D Mark 11 demo, which is about standard. Like I said, nothing special, but not bad for coming in under $500 bucks. So far, I’m really happy with everything, and I really can’t wait to start digging into some more PC games in the months to come. I’ve already got Shogun 2 on the docket as well as Magicka, and as soon as PSN gets back online I’m going to link my Steam account and play through Portal 2 on it as well. Also on the menu: Starcraft 2 and Civilization V. And Battlefield 3, whenever it drops.

Any other recommendations for me that are strictly PC fares? What are your PC specs? Go!

Is Valve Done with Single Player Games?

Half Life 2 Episode 2

Interesting. I’m not sure if you guys have heard about Geoff Keighley’s The Final Hours of Portal 2 app for the iPad, but it sounds like a fascinating look into the development of Portal 2, particularly the last few weeks before it was done. Keighley was given a staggering amount of access to Valve, much like when he covered the Final Hours of Half-Life 2, and I’ve heard the results are phenomenal.

On top of being a remarkable piece of journalism, it seems that Keighley reports on a few choice remarks from Gabe Newell himself, particularly about the future of Valve when it comes to single player gaming. Apparently, Here’s what Keighley had to say:

“Portal 2 will probably be Valve’s last game with an isolated single-player experience… What this all means is something Newell is still trying to figure out.”

Apparently, he heard this from Newell during his time at Valve. Considering Valve’s track record seems to be skewing towards more multiplayer and co-op focused games, it doesn’t surprise me that much. However, it does make me curious about what the future could hold for a title like Half-Life 2: Episode 3…

So what do you guys think about this quote and about its implications? Is it just the gaming press getting out of hand? Or could you see there being something to this idea? It should be noted that Valve allowed Keighley to publish whatever he wanted with no limitations as soon as Portal 2 was done, so it’s very likely that he did in fact hear this straight from Gabe’s mouth.

Thoughts?

Source – Kotaku

GamerSushi Asks: Would You Play an MMO Shooter?

Brink

Ever since the wild success of WoW, MMOs have been the apple of every major publisher’s eye. They all want one, they’re all desperate to have one, but it turns out that making lightning strike twice is a bit trickier than anyone could have imagined. Note the sarcasm, there.

However, Paul Wedgewood, CEO of Splash Damage (currently working on the awesome-looking FPS Brink), feels that there is a large portion of the market untapped when it comes to MMOs. Specifically, he’s wondering why there aren’t any major MMO FPS games.

“You know, for a long time it hasn’t been technically feasible because you need super low latency connections for good shooter combat and that’s generally incompatible with 1000 people being on a server at the same time… But there are enough solutions around now so that it’s reasonably feasible. I know that there are some teams on the periphery working on ideas for this.”

So what do you guys think? I know we’ve got some WoW players here and more than our fair share of FPS gamers. Would you guys play an FPS MMO? Are we at the point where you think a good one is plausible? What do you think would make you take a peek? And is anyone excited about Brink? Go!

Source – CVG

The GamerSushi Show, Ep 26: Nintendo Power

Another week, another podcast. This week’s cast covers the big happenings from last week: namely, the rumors of Nintendo’s new console, as well as the massive-but-actually-less-massive-than-everyone-first-though Portal 2 ARG. We actually kick things off a little differently in this episode, starting first with the game of percentages.

After all of that riveting discussion (and my consequent victory), we dive into a lengthy conversation about our video game level bucket lists, and the levels we think everyone should play before they keel over. I’m curious to see if you guys like the format of the game first, or if you like it the way it’s been. Let us know!

No podcast will be out next week, since it’s a holiday weekend and all. Which saddens me, as it means we’ll have to wait that much longer before giving our Portal 2 impressions.

So, listen. Then rate. And of course, enjoy. Continue reading The GamerSushi Show, Ep 26: Nintendo Power

The Making of AC: Brotherhood’s Multiplayer

AC: Brotherhood Multiplayer

As much as I still love a good old-fashioned bout of death match and the ever-exciting game of capture the flag, Assassin’s Creed: Brotherhood’s multiplayer mode was something fresh and new to sink my teeth into. It took the normal humdrum affair of online play and flipped everything on its head. You weren’t a super assassin out killing other super assassins – you were being hunted and could only defend yourself long enough to run away, rather than engage. You couldn’t just run through a match killing everyone in sight – you gained points for the more methodical, well-placed kills. All of these things enthralled me as I played, and I hope to see more out of it in the franchise in the future.

It’s because of my love for this multiplayer mode that I was excited to see a feature about it up on CVG about how AC: Brotherhood’s multiplayer was made. I was pleasantly surprised to find out that it was the team behind Splinter Cell’s fantastic multiplayer mode, the beloved Spies versus Mercs game mode that was so spellbinding at the time of its release.

If you’re banking on being a game designer of some kind in the future, I’d highly suggest reading this. I love their breakdown of the design process and just how the mode progressed over the course of several years (yes, years).

So what are your thoughts? What other types of multiplayer modes do you wish we’d see more of? Personally, I’d love to see better variations of CTF, or perhaps something more along the lines of a super-powered Juggernaught mode that we find in Halo. Go!

Source – CVG

GamerSushi Asks: Portal 2 Roll Call?

Portal 2

Gentlemen and gentleladies, the day is upon us. The day we’ve all been waiting for. The game that we’ve been thinking about for the last two years. SOCOM 4. Wait, nevermind. Mortal Kombat 9, maybe?

Oh. Right. Portal 2. That one. Yeah, I guess that’s on shelves now too, eh?

Kidding aside, I have just returned home with my copy of Portal 2 on the PS3, which, as we all know, comes with a handy dandy Steam key to unlock it on the PC as well. This coincides perfectly with the new PC I’m building this weekend. Right now, the plan is to play the Portal 2 singleplayer component on the PS3, and then switch over to co-op on my new PC once I’m done, since I prefer the headset to the PS3 headset by leaps and bounds. Also, it’s going to be very pretty, I’m sure.

So, I figure it was time for a roll call. Portal 2 is out now on multiple platforms. Do you have it? What platform did you purchase it for? Want to play some co-op? Let’s have some fun.

Gaming Press Gets Firsthand Look at Skyrim

Skyrim Dragon

Skyrim, oh Skyrim. Why you got to look so fantastic?

It seems that the gaming press got an awesome firsthand look at one of this year’s most anticipated releases, Elder Scrolls V: Skyrim, over the weekend. Multiple outlets are talking about how awesome the game looked in motion, how impressive the new engine was, and the overall improvement of the game’s interface and even NPC interactions. Let it be known that I hate these people for getting to see this game so early.

My favorite preview of the lot would have to be the write-up that Joystiq did. Inside, you’ll find information about how alive the towns looked with NPC activity and the way that combat works (each hand is mapped to a different trigger). However, I think the most curious part of the previews would have to be the description of the dragon attack, which Bethesda swears is completely unscripted.

From the VG247 preview:

Howard made a point by saying that the game’s dragon fights are real-time.

“The dragons, I promise you, are unscripted. I don’t know what he’s going to do, I don’t know where he’s going to go. They are our big boss fights,” he says.

OK, so imagine the cougar from Red Dead Redemption… except it’s a mother effing dragon. Yeah.

Anyway, these previews got me even more jazzed up to get a taste of Skyrim this fall. What are your thoughts?

Source – Joystiq and VG247

The GamerSushi Show, Ep 25: Inspiring Gaming

Here’s Episode 25 of the podcast. Sadly, it was recorded a week ago, which means it doesn’t have any of the juicy discussion about Nintendo’s rumored new console or Valve’s ARG. But do not fret! Those issues are in next week’s podcast.

However, we do cover a host of wonderful topics in this week’s edition of the GamerSushi Show, including our most inspirational games, Sony versus Anonymous and sex in video games. Steamy.

Also, we tried to get through this podcast without making a “nice” joke – so I hope that makes SOME OF YOU happy.

So yeah. Listen up. Rate it. Like it. Continue reading The GamerSushi Show, Ep 25: Inspiring Gaming

Rumor: New Nintendo Console to Be Announced at E3?

Nintendo

Alright rumor mongers, here’s your chance to salivate a little bit…

You may have already heard, but the big rumor going around on the tubes these days is that Nintendo has a shiny new console that they’re going to announce at E3, with a launch date of 2012. Speculation kicked up earlier this week when rumors went around that the Wii is getting a price drop come May. While I ignored these rumblings at first, they’ve kicked up another notch in the last couple of days.

Game Informer made things more interesting when they supposedly confirmed with multiple sources what others had only speculated: that Nintendo is bringing an HD console to market which will support 1080p. IGN has now followed this supposed confirmation with more of their own reporting: the new console is going to be much more powerful than the 360 or the PS3.

Other sources have gone on to claim that it will use motion sensing capabilities of some sort, most likely comparable to the Wii, although some are saying it will use a Kinect-ish camera. Still, others are saying this big change in Nintendo’s mindset is a bid to recapture the hardcore market. The question remains, though: did they wait too long?

So, what do you guys think of all this? Normally, I would just ignore it, but honestly, Game Informer and IGN typically don’t get involved in the wild rumor mongering that other gaming blogs gain all of their hits from. In fact, Game Informer is one of the few legit journalism outfits left in gaming, in my opinion.

Would you guys be excited about a new Nintendo console? Go!

Game Informer and IGN

GamerSushi Asks: Can You Attach a Number to Art?

Homefront

Ouch. Someone might be sore from a few reviews.

While this post is not going to be another in the inexorably long discussion of whether or not games are art, it does apply to the discussion about how we view art in general. You see, THQ EVP Danny Bilson recently shared some thoughts with IGN about Homefront’s review scores. When asked what he thought of them, Bilson had this to say:

If we were universally panned, I would say “Yeah I guess it didn’t work.” I think the idea of 50 reviews that are so radically spread says that we made a game that has a point of view and that you might even argue is controversial…

Do I prefer that it’s controversial? No, I’d prefer if everybody in the world loved it. But there are 20+ reviews that are over 80, there are some haters, and there are some mid-range ones. Do I read them all to see what we can do better next time and have every review be 100? Of course, our goal is always that. What I will say pretty clearly is the game is not a “71.” You can’t apply math to art.

I haven’t played Homefront, so I’m not going to comment on whether or not Homefront is in fact art, or not. However, this does bring an issue up about how video games are reviewed and scored. Do you guys think that in an artistic medium, it’s alright to attach hard numbers to these games? I mean, Shadow of the Colossus has a 91 attached to it on Metacritic, which to me just seems silly for something that I actually do consider art.

So what do you guys think? Go!

Source – IGN

Valve’s Impressive Portal 2 PotatoFools ARG

Portal 2 ARG

Wow. I’ve seen some impressive Alternative Reality Games before (namely, ILoveBees by Bungie leading up to Halo 2), but Valve’s new endeavor, PotatoFools, has certainly taken the cake… no pun intended.

If you’re unaware, Valve launched the Potato Sack pack of indie games on April 1st. It includes 13 games, features a few Portal 2 themed levels for those games and even some Portal 2 content for Team Fortress 2. However, a few users started noticing something weird about the updates for each of the indie games. A little bit of digging turned up a lofty and epic ARG straight from Valve.

I can’t even begin to describe how everything has gone down, so you should check out the PotatoFools ARG thread over on the Steam Forums for the full break down of all the events since April 1st. Needless to say, it’s absurdly impressive. We’re talking cross game clues, passwords, messages from Gabe Newell himself, anonymous e-mails from employees, a special clue hidden on the side of a building in the Netherlands, a surveillance camera watching the forum user that found the clue, secret frames referencing top ARG players in the newest Portal 2 trailers… and that doesn’t begin to scratch the surface.

The point of all of this? Nobody really knows, although speculation right now is that it’s pointing towards an early release of Portal 2 on Steam for this Friday. Who knows if that’s the case, though.

The funny thing is, I happen to be pals with Matt “LordNed” Hoffman, one of the main driving forces behind collecting information for the ARG (you’ll see him referenced in the thread quite a bit). I asked him what the current status is, and he had this to report:

Several ARG administrators are gone. A couple are acting strange, giving cryptic hints that translate about to “Please help she’s killing me”, a POTATO logo was updated to show a figure inside a portal. A whiteboard states that two people are dead, GLADOS took over the wiki and has control over it.

Yikes. So what do you guys think of all this craziness? Has anyone been following it?

Source – Portal 2 ARG thread on the Steam Forums

Gears of War 3 Beta Featurette

The Gears of War 3 multiplayer beta kicks off to full effect in just two weeks, so that means it’s time for Epic to start a bit of a pre-roll on the hype train.

That train kicks off with a new beta featurette titled Dedicated Execution. As much as I sometimes ignore these kinds of things, this one actually shows off lots of brand new multiplayer footage. Interestingly enough, there seems to be an emphasis on melee combat, which is a cool enhancement for the Gears series, especially given the penchant for curb-stomping that it’s known for.

While I’ve enjoyed Horde mode more than anything else about Gears of War’s multiplayer, this looks pretty fun. The game drops in September, which will probably be here before we know it.

Thoughts?

The Video Game Level Bucket List

Psychonauts

Is it just me, or do they just not make video game levels the way they used to? A big part of this comes from the fact that most modern video games work in very compact missions. While it makes for a mostly great experience, at times it’s hard to separate key levels that really stand out.

Everyone’s got their own list of favorite video game levels, and GamesRadar has pitched in with one of their old re-posts, 59 Levels to Play Before You Die. It represents a video game level bucket list, of sorts, and I have to say it’s a pretty good one. They cover everything from Assassin’s Creed’s Acre Cathedral to Chrono Cross, Symphony of the Night, Crackdown, Psychonauts and Twisted Metal 2. They’ve even got videos if you’re too lazy or unable to go play them.

We’ve talked before about some excellent video game levels on this site, but if you had a bucket list of levels to play before someone died, what would the top 5 or 10 be? Make your lists! Go!

Source – GamesRadar

Image Source – Ayem

Would You Rather: Developer Edition

It’s time for another edition of your favorite game, Would You Rather. We know how much you like talking about yourselves and all, and that’s cool, because we like it, too.

Our last Would You Rather covered the beginning of 2011, looking forward to the year’s major releases. This edition is going to be the “developer dream job” version, tackling questions about the video game makers we know and love. Since many of you are aspiring video game developers, we thought it would be appropriate to see where your tendencies lie as potential future leaders in the industry.

For the Would You Rather newbies out there, the game is easy: we ask and you dish out your response. Give as much or as little explanation as you want for your choices, but we all know that we like to see the reasoning behind the madness.

Don’t let your answers suck, though. There’s a special blacklist going around on our site for sucky comments. Let’s just say those people get fed to the Sarlacc Nick keeps in his closet. And that thing is hungry. So yeah. Answer well. Go!

Continue reading Would You Rather: Developer Edition

Consoles: Killing PC Gaming Softly?

ConsolesOnce again, get your flame suits on, and make sure to seal them up extra tight. I’m predicting a lot of heat in these comments.

In the ongoing super-friendly and always well-mannered debate of PC enthusiasts versus console lovers, both sides constantly engage one another in only the finest of rebuttals and, yes, even buttals. However, Maximum PC has just launched a new salvo against the console in a new article titled 12 Ways Consoles Are Hurting PC Gaming. Not to editorialize too much, but I’m surprised the author didn’t pull a muscle from all the stretching he did in the piece.

While he raises quite a few issues that gaming in general is facing, I think it’s kind of hard to peg all of these on the rise of consoles. Dumbed down sequels? In some cases, perhaps, but that’s going to happen as developers try to make their games have a wider appeal, on PCs and consoles alike. See: Counter-Strike: Source. He also makes some noise about auto saving and bad control schemes, as well.

Anyway, check it out and see if you agree. My question is this: have consoles made gaming better on the whole, or deteriorated it? I don’t mean just from your perspective, but as a whole? I think there are interesting arguments to make on both sides. Go!

Source – Maximum PC

The GamerSushi Show, Ep 24: Vestchewbacca

Gamers! Listeners! Friends!

Hey.

We’re back this week with Episode 24 of the podcast, which takes place entirely in real time. Sort of. We actually had a lot of technical difficulties with this one, but I think Nick did a great job of lessening the horrors that we faced.

Technical gremlins aside, this week we participate in the same tomfoolery that you’ve experienced from us every week, only this time we talk about Quantic Dream versus Rockstar, Square Enix’s fall into irrelevance, the most annoying fanboys in the world and Mass Effect 2’s Arrival DLC. After that, Nick drops a new game of Either/Or on us, and we hit up the PS3’s sales, Nintendo versus Angry Birds and the new trailers we got last week.

So, there you have it. Check it out. Rate it. Enjoy. Continue reading The GamerSushi Show, Ep 24: Vestchewbacca

Gabe Newell’s Most Inspirational Games

Gabe Newell

When it comes to games, everyone’s got that list of a handful of titles that has influenced the way they view themselves as gamers, and to some extent individuals. I know that sounds a bit heavy, but I know that I have movies and music albums that have really affected me, and it’s just the same with games.

Have you ever wondered how your favorite developers feel are their most influential games? In a new feature titled Game Changers, CVG asks Valve founder Gabe Newell what his 3 favorite games of all time are. His answers? Star Trek on a Burroughs Mainframe, Doom and Super Mario 64, which convinced him that games are art (he still considers the controls to be unrivaled).

I’m glad that Gabe Newell and I are in total agreement about Super Mario 64, which still stands as probably the greatest platformer I’ve ever played. Other influential games for me as a gamer would happen to be KOTOR, Final Fantasy VII and Counter-Strike.

So what about you guys? What games have influenced you the most? What movies? Books? No holds barred!

Source – CVG

Behind the Scenes of Video Game Journalism

Video games writer

A dream that I’ve had for most of my life has been to get paid to either 1) write for a video game company or 2) write about video games. It combines two of the great loves of my life, which should be obvious from the career choices and their similarities. As such, I always find it fascinating to see behind the curtain a little bit for either career.

In this case, the peek happens to be the life of a video games journalist. Over at Kill Screen, writer Joseph Bernstein recently put up a piece titled Intern Affairs: Behind Closed Doors, which happens to be a series about the time he spent as an intern at GamesRadar. This particular entry covers the world of previews and handshakes between developers and journalists, and it’s actually kind of fascinating to see how the sausage is made, so to speak.

Bernstein basically shows the way previews are handled in some cases, and the gang mentality that occurs because of that as developers try to win you over. In the end, Bernstein even posts the preview he wrote as the result of this encounter, which happened to be for the game MX vs. ATV: Untamed for the Wii. I don’t think it necessarily exposes anything shady or surprising, I just find it interesting.

So what do you guys think after reading this? Does it jade you a little to what goes on behind the scenes at some video game sites? Go!

Source – Kill Screen, Image Source – PlatformNation