We’ve been grumbling and moaning around here since E3 of last year about the Xbox 360 and Microsoft’s seemingly all-in strategy with Kinect, but I think that we took solace in the fact that the 360 would remain a bastion for the hardcore in some respects even after Kinect sold 8 million copies this past holiday season. Our hopes may be in vain, however, as Microsoft CEO Steve Ballmer recently spelled out the company’s long term plan in an interview with USA Today, citing how the Xbox 360 isn’t only made for playing the video games.
“Xbox isn’t a gaming console. Xbox is a family entertainment center. It’s a place to socialize. It’s a place to watch TV. We have Hulu coming. It’s the only system where you are the controller. Your voice, your gestures, your body.”
Mr. Ballmer goes on to say that while the Xbox has the 15 year old boy demographic nailed down, they’re searching for ways to expand beyond that, into the 15 year old girl and the middle aged market. Things like Kinect will go a long way towards that end, especially after the aforementioned sales bonanza which outstripped Microsoft’s own internal estimations. Sounds like the Xbox only does everything, right?
Continue reading Microsoft CEO Steve Ballmer Says Xbox Isn’t Just for Games





It’s a brand new year, so it’s time for a brand new edition of Would You Rather, that game where you answer questions and give us awesome rants and diatribes about life, gaming and what you had for dinner. 


If everyone else gets to make “Best of the Year” lists, then by golly, so do we. Only, instead of the trite awards that every other site dishes out, we try to be a bit more creative with our end of year awards, bestowing unique honors that bring both shame and glory. That’s right: it’s time again for the annual Sushi Awards.



