In a trend that’s becoming far too common in the games industry, Betas are being used to promote a game rather than their proper form of stress-tests and bug finding. Three high profile games this year, Battlefield 3, Gears of War 3 and Uncharted 3 have all used Betas to lure people into pre-ordering the games or buying a different title.
While all of these games did make good use of their respective testing phases (Gears 3 had a lot of map layout changes, for example) the fact still stands that Betas are increasingly becoming a marketing tool, one that may harm the industry if overused. How can we fix this? Continue reading Your Beta is Not a Demo

Somehow, these new editions of Pop Quiz keep sneaking up on us. It feels like it wasn’t so long ago that we were talking about the dog days of gaming summer, looking forward to the Fall like seagulls swarming around a family having a potato chip fight. I don’t really know what the deal is with that analogy, but I think it sort of works.
Well, it’s not quite fall, but nobody’s told that to the video games industry yet. Already, we’ve seen Deus Ex: Human Revolution, Resistance 3, Dead Island, Space Marine and soon, Gears of War 3. And that’s just for the month of September. Yes, the Fall of 2011 has been documented far too many times on our site, but seriously, can you blame us?

