In recent weeks, we’ve seen a bit of drama when it comes to the digital delivery of some of EA’s games. This has mainly occurred on Steam, where Crysis 2 was removed from Valve’s platform, and just this morning, Dragon Age 2. While there are a number of reasons for this, overall it stems from EA pushing their new content delivery system, Origin, as a competitor to Valve’s monopoly.
Here are some thoughts from EA CEO John Riccitiello about the future of Origin, given in a recent conference call with video game press.
“We’ve had a lot of inbound inquiry about getting on. I think forward-looking publishers really want their content on any and every platform possible. One more sale is better than not… We hope to be HBO meets Netflix for gaming. But we’re also very keen to have our content distributed to anywhere and everywhere gamers are.”
So while that does sound like they want to keep their future releases on platforms like Steam, it also sounds like they are setting up a rival system all the same. I’d bet that a big portion of their hopes hinge on The Old Republic and Battlefield 3.
As someone that hopes to play Battlefield 3 in the coming months, the idea of yet another content platform on my PC is kind of irksome at the moment, but I’m willing to see how it plays out. What are your thoughts? Is this like trying to take on iTunes in the music industry? What do you think of EA’s goals here?
Source – Gamasutra