Cross-Contaminated Media: Expanding Universes Outside Games

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Hello and welcome to Cross-Contaminated Media, a short series on video game franchises that have taken their fictional settings and expanded them into books, comics, and film. As the video game industry becomes even more wide-spread, we’re seeing a lot of companies try their hand at developing their intellectual properties by taking them off of a game disk and put them into forms of media that are less graphically intensive, but require more attention on the story and characters.

Of all the companies currently trying their hand at pursuing different avenues of story-telling, Halo is the one that stands out to most people as the current leader of this pack. When we popped Halo: Combat Evolved into our X-Boxes for the first time, we were vaguely aware that there was some history behind this game, at least according to the small preface in the manual. There was some planet named REACH that had been destroyed, Humanity was fighting a losing battle with a genocidal alien hegemony, and the character you were going to be controlling was the last of his kind, a genetically engineered super soldier.

But why had these events come to pass? The story of Halo was preceded by 25 years of brutal warfare and intrigue, and those of us who were engrossed by the game’s universe could only scratch at the surface of the story. Microsoft, perhaps being aware at the great selling power their new IP possessed, had had the foresight to employ Eric Nylund to write The Fall of Reach, which told of the beginnings of Master Chief’s career as a soldier and of the destruction of REACH. The Fall of Reach went on to be a New York Times Bestseller, and the stage was set for a variety of Halo licensed media to continue the story outside of the games.
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