In our chosen hobby of playing video games, it is fair to say that the Internet is a major component. And the internet is good at several things, but the thing it excels at more than any other is buzz. Nothing gets word moving faster than the InterGoogle and game companies and fanboys alike take advantage of this. But hype comes in more forms than that.
Let’s take a look at Halo 3. It had the kind of buzz reserved for a major box office movie. When I saw all the cross-promotional tie-ins, I started to wonder if Bungie was being run by George Lucas. I mean, seriously: Halo energy drinks?
I saw so many commercials and trailers and ads with Master Chief pleading with me to finish the fight that I honestly was ready to join the Covenant.
Continue reading How Does Hype Affect You?