Valve’s Going Viral

Valve Mac AdIf you haven’t been paying attention, or if you’ve somehow wandered away from the Internet this week, you may have missed the fact that Valve is going bat poop loco with some new viral marketing regarding Portal. They’ve updated the puzzle FPS classic with some mysterious radio codes as well as a new achievement in the last week, and have sent their fans into a rabid frenzy: here is an active Steam thread where they are decoding some new images.

As if that wasn’t all enough, Valve has let loose with some not so subtle teases about its Steam platform seeing a potential future release on the Mac OS. They’ve put together images from several different Mac ad campaigns and incorporated Half Life 2 and Source characters in them. Say what you will about them, these guys are damn clever.

And on top of all that, people have discovered that Portal has been sneakily updated this week with a new ending… Yes, you read that right. If you don’t feel like playing the game to see, check out this video of it below.

[youtube]http://www.youtube.com/watch?v=Vq9oKn-SJCU[/youtube]

So what do you guys think this is leading up to? It seems that Valve is really laying it on thick about a Portal 2 announcement, but there seems to be some Episode 3 imagery in the coded messages as well. Could we be getting both of these bundled in one awesome box? I certainly hope so. Theorize away!

Source- Kotaku and Shacknews