We’ve been grumbling and moaning around here since E3 of last year about the Xbox 360 and Microsoft’s seemingly all-in strategy with Kinect, but I think that we took solace in the fact that the 360 would remain a bastion for the hardcore in some respects even after Kinect sold 8 million copies this past holiday season. Our hopes may be in vain, however, as Microsoft CEO Steve Ballmer recently spelled out the company’s long term plan in an interview with USA Today, citing how the Xbox 360 isn’t only made for playing the video games.
“Xbox isn’t a gaming console. Xbox is a family entertainment center. It’s a place to socialize. It’s a place to watch TV. We have Hulu coming. It’s the only system where you are the controller. Your voice, your gestures, your body.”
Mr. Ballmer goes on to say that while the Xbox has the 15 year old boy demographic nailed down, they’re searching for ways to expand beyond that, into the 15 year old girl and the middle aged market. Things like Kinect will go a long way towards that end, especially after the aforementioned sales bonanza which outstripped Microsoft’s own internal estimations. Sounds like the Xbox only does everything, right?
Continue reading Microsoft CEO Steve Ballmer Says Xbox Isn’t Just for Games
For the love of Pete, somebody please just make this stop. After some recent rumors that Sony will be introducing motion control at E3 (didn’t they already try and fail at motion control?), it sounds like Microsoft is going to be joining the party and hoping for free money the likes of which Nintendo has enjoyed this generation. That’s right, the rumor is that Microsoft is developing