It’s always refreshing to see someone high up in the games industry look at things the way we do. While there are going to be some people who won’t feel the same, we bemoaned the lack of original games in a recent podcast (and many times before) because we’re getting a little tired of spending our money on the same thing every year.
At the recent opening of their Montreal studio, THQ’s Executive VP of Core Games Danny Bilson talked with IndustryGamers about a variety of things, one of them being the importance of new intellectual properties, or IPs. While most publishers seem to be content to push out a new title in a franchise every year with little experimentation because it’s safer, Bilson argues that this could be more harmful in the long run. See his reasoning after the jump: Continue reading THQ’s Danny Bilson to Publishers: Make New IPs